The first part: the macro environment analysis
(a) the economic environment analysis
Dongguan vehicle DVD according to statistics, China's car sales volume has more than 4 million vehicles last year, of which more than 2 million vehicles, car sales and car DVD, car AV equipment more broke through 4 billion yuan of total sales. A statistical report says that by 2007, China will become the world's biggest car entertainment system production base, China's production of car stereo system will account for 39% of global production. Overall a good economic environment for the car audio industry provide a good development space and opportunities, many professionals from the Angle of economy and industry development to make bold and optimistic forecasts. From 2005 to 2007, mobile DVD will grow into a gold mine, has huge potential.
(2) social and cultural environment analysis
The rapid development of China's car industry is giving impetus to the development of relevant industries, automobile consumption culture is gradually formed, as car entertainment products in dongguan car DVD, more and more accepted by consumers. As consumers second home, car entertainment systems products will be carrying the main force of car culture. In addition, the electronic entertainment consumption idea after a long-term development in China has been mature, civilian consumer electronics in technological innovation driven escalating, the consumption idea will infiltrate into the on-board entertainment products consumption.
(3) the technical environment analysis
Vehicle electronic industry as the equipment of form a complete set with the car, to shock, heat/cold, give attention to two or morethings and interior environment coordination problems, on the technical requirements was much higher than the electrical appliances product, and whether it is related to master the core technology is become can enter the "threshold" of the industry. Therefore, at present in domestic sales of automotive car audio system, mainly on foreign brand. In addition to the panasonic, SONY, pioneer, JVC and kenwood, foreign investment, joint venture brand most at home has its own production base and OEM manufacturers. According to incomplete statistics, the domestic car DVD manufacturer has reached 150, in addition to haier, shinco, utilizes, most of the new and high technology content is not much. Most domestic car DVD manufacturer is given priority to with low-end market.
(4) legal environment analysis
Due to the state administrative department of electronics industry for 3 c certification, such as the domestic many console manufacturer production costs rise sharply, the development direction in succession to dongguan car DVD market. So domestic car DVD market the vault appeared more and more fierce competition situation.
Shenzhen beth way electronic co., LTD. Is a company mainly engaged in car audio system product research and development, production and sales for the integration of automotive DVD manufacturers, beth road car DVD, dongguan chang jie car DVD, car DVD dongguan manufacturers of high-tech enterprises.