Whether new or old car audio manufacturer, in the process of development, in one way or the other mistakes always, here to summarize several of the most common, you might as well accordingly.
A boutique, car DVD do mentality. Open factories, determined to do fine mentality itself is not wrong, this is not only responsible for the enterprise, is responsible to the consumers. But in the car audio industry is to blame, if to do fine mentality to do product, in this market is full of speculation and impetuous means loss of market opportunities. Ironically, car audio, fastest growing and most profitable time is the most unstable product quality, factory sent out the product even if the repair rate more than 20%, also don't need to worry too much, as long as after sales to deal with slightly, basic is ok. If the car audio manufacturers now still hold this mentality for the product, it is better to quit. Almost, this is the domestic most of the factories to survival way.
Second, always fantasizing about innovation. Road chang, good helper, philco, day sent from recognize a little development capabilities, so always love, although also figure out some things, but they make things like what add cent for their products, the real increase competitiveness, finally still have to return to the most basic products, these products only on the quantity. In stark contrast, KaiZhen, the excelle, jiayi field and so on factory, basic no trouble-making, honestly do products, sales not much less than they. Car audio industry is small, the product is not complicated, itself does not have innovation space, the so-called innovation is just screw shell do dojo, knowledge.
Three, in-car DVD machine development possible. A lot of advertising slogan of the manufacturers are more than one hundred special car models, can satisfy the installation of no less than two hundred models, the number looks really not small. If each kind of machine is open mode, the vast majority of manufacturers are unable to stand, the male, and all over the sky fly to good, province the development fee. But manufacturer at the time of launch so many machine, are in luck, they didn't know that models are good sell so many models of machine still need to stock up, good to deal with the agent's order requirements, and the various agents based on its own strength and ability, also can do some models of machine, so bitter manufacturer, more than one hundred aircraft, cargo to that is not in general trouble, in a special models can not sell too much pain, too little agent take more pain not the arrival of the goods.
Four, always think of the terminal to open stores, store image. Stores in all walks of life, do one of the most successful is garment industry, or pedestrian street in the downtown area, all kinds of brand clothing stores a next to a, and business is good. Car audio not mass consumer goods, also do not have enough manufacturer behind the strong brand support, open stores or image store, make a single product, or a limited number of products, basic is unsustainable. , you can look for the real performance in regional market prominent terminals, basic it is in the form of grocery store, most things related with cars are involved, relate to each other, promote each other. If the manufacturer is not money to burn, don't do it, or in the traditional agency is given priority to, to really worry about the terminal to sell the goods, advice to give more support for the best.
Five, can break open the market by advertising. Some new into the factory, struggling no brand awareness, channel is difficult to open, always fantasizing about rely on advertising to break open, this is just to the media, through their advocacy and fool, a short time, big investment, big production, found little effect, also have to rely on boss visit market and business personnel, visit dealers. Early know so, it is better to spend money into media salesman, or more benefits to distributors.
Shenzhen beth way electronic co., LTD. Is a company mainly engaged in car audio system product research and development, production and sales for the integration of automotive DVD, car DVD manufacturer, brand car DVD factory of high and new technology enterprise.